THE INTERRELATION BETWEEN THE COMPETITIVE POSITIONS OF THE BANK AND ITS INNOVATIONS

  • Elena Mikhailovna Shironina
  • Julia Alexandrovna Tiunova

Abstract

There will come a time when it will be difficult for the Russian banks to attract customers and thus maintain its competitive position, simply expanding the geography and offering modernized bank products. Bank's future depends on the development of its innovative activities that result in new, specific products and services.
Section
Humanities