UNDERSTANDING THE DETERMINANTS OF CONSUMER BEHAVIOR IN THE PHARMACEUTICAL MARKET

  • Yulia Nikolaevna Bogdanova

Abstract

In work the major factors defining behavior of consumers in the pharmaceutical market are considered. The great attention is given to research of the pharmaceutical market from the point of view of preferences of consumers in the conditions of the unstable economy, having great value for definition of market strategy of the chemist's enterprises.
Section
Humanities