THE PECULIARITIES OF THE STEREOTYPES’ CONTENT IN THE ASSESSMENT OF PROFESSIONAL ACTIVITY OF THE STAFF BY A SERVICE INDUSTRY MANAGER

  • Elena Vasilyevna Shchetinina Sochi State University
  • Svetlana Stanislavovna Marochkina Sochi State University
Keywords: stereotypes, staff, stereotypes in the manager’s assessment of the staff, professional activity of the staff

Abstract

The paper presents the empirical study of the stereotypes’ content in the manager’s assessment of the success of the professional activity of the staff. The purpose of the study is to determine the peculiarities of the stereotypes’ content in the assessment of the professional activity of the staff by the manager of the service sphere. Using the “Semantic differential” method, the authors studied the peculiarities of stereotypes of the assessment of personnel activity by the manager. The paper describes the stereotypes, determined during the study, in the case of assessing personnel with the successful professional activity by modern managers. The peculiarities are observed in the following patterns: successful – it means “without the external distinctive features (piercing, tattoos, etc.)”, “taking care of one’s own health”, “open” and “with high experience”, “collectivist”.

The paper presents the results of the study on stereotypes in the managers’ assessments of personnel with the unsuccessful professional activity. The peculiarities of manager stereotypes when evaluating a staff member with the unsuccessful professional activity are the following: “with no work experience”, “unwilling to communicate”, “frequently ill”, as well as the employee’s “apathy”, “the presence of the external distinguishing features (piercing, tattoos, etc.)”. The employees with the varying degrees of the predominance of these features are often stereotypically considered by managers as the unsuccessful in their professional activity.

The paper presents the results of comparing the prevailing characteristics of stereotypes when evaluating the professional activity of personnel in the sphere of service. Their concordance in the most significant values in dichotomies: “The external distinctive features” – “Without external distinctive features”; “Apathetic” – “Active”; “Healthy” – “Sickly”; “Open” – “Unsocial”, “High experience” – “With no work experience” allows determining the main criteria that create the objective assessment of professional activity of the staff.

On the results of the study, the authors made the following conclusion: the assessment of professional activity of the staff in the sphere of service in terms of successfulness/success-failure is possible according to the following criteria: the external features, the activeness/apathy at the workplace, the employee’s health status, openness, and work experience.

Author Biographies

Elena Vasilyevna Shchetinina, Sochi State University

PhD (Psychology), assistant professor of Chair of General Psychology and Social Communications

Svetlana Stanislavovna Marochkina, Sochi State University

PhD (Economics), assistant professor of Chair of General Psychology and Social Communications

References

Naumov A.G. Russian psychology and the ways out of the crisis: society, law, science. Problemy sovremennoy nauki i obrazovaniya, 2014, no. 9, pp. 144–153.

Osovskaya I.N. Prototypical roles in the German family discourse. Problemy sovremennoy nauki i obrazovaniya, 2014, no. 3, pp. 67–78.

Boldin S.Yu. Self-identification as an experience. Problemy sovremennoy nauki i obrazovaniya, 2014, no. 23, pp. 42–44.

Ilyushkin V.V. A stereotyped as an important factor in the perception and cognition of people to each other. European science, 2014, no. 1, pp. 31–36.

Ilyushkin V.V. The ethnic stereotypes of perception. International scientific review, 2014, no. 1, pp. 34–40.

Verkhoglazenko V. The system of the staff business assessment. Konsultant direktora, 2012, no. 4, pp. 23–24.

Afanasev V.Ya. Upravlenie personalom v rynochnoy ekonomike [Human resource management in market environment]. Moscow, Delo Publ., 2015. 244 p.

Magura M.I., Kurbatova M.B. Otsenka raboty personala. Prakticheskoe posobie dlya rukovoditeley raznogo urovnya i spetsialistov kadrovykh sluzhb [Personnel performance evaluation. Practical guide for managers of various levels and human resources specialists]. Moscow, Intel-sintez Publ., 2015. 325 p.

Kibanova A.Ya., ed. Upravlenie personalom organizatsii [Human resource management of an organization]. Moscow, INFRA-M Publ., 2014. 695 p.

Maslov E.V. Upravlenie personalom predpriyatiy [Human resource management of an enterprise]. Moscow, INFRA-M Publ., 1999. 312 p.

Moskovichi S. Social images: historical sight. Psikhologicheskiy zhurnal, 1996, vol. 16, no. 2, pp. 3–14.

Bobneva M.I. Sotsialnye normy i regulyatsiya povedeniya [Social norms and behavior regulation]. Moscow, Progress Publ., 2012. 292 p.

Kon I.S. Prejudice psychology (about the social and psychological roots of ethnic bias). Novyy mir, 1961, no. 10, pp. 187–205.

Ageev V.S. Psychological study of social stereotypes. Voprosy psikhologii, 1986, no. 1, pp. 95–101.

Sorokin P.A. Chelovek. Tsivilizatsiya. Obshchestvo [Person. Civilization. Society]. Moscow, Politizdat Publ., 1992. 543 p.

Sorokin Yu.A. Stereotype, shibboleth, cliché: to the issue of definitions of concepts. Obshchenie: teoreticheskie i pragmaticheskie problemy. Moscow, Politizdat Publ., 1978, pp. 37–43.

Dezhina T.P. Social stereotypes: the histories of study and understanding. Nauchnye issledovaniya: ot teorii k praktike: materialy VII Mezhdunarodnoy nauchno-prakticheskoy konferentsii. Cheboksary, Interaktiv plyus Publ., 2016, pp. 127–129.

Bochkareva A.V. Etnicheskie stereotipy: osnovnye metodologicheskie. podkhody k issledovaniyu i osobennosti ispolzovaniya psikhosemanticheskikh metodov. Dis. kand. sotsiol. nauk [Ethnic stereotypes: the main methodological approaches to the study and special aspects of application of the psycho-semantic methods]. Moscow, 2014. 193 p.

Rodionova N.V. Semantic differential. Sotsiologiya, 1996, no. 7, pp. 161–183.

Sidorenko E.V. Metody matematicheskoy obrabotki v psikhologii [The methods of mathematical treatment in psychology]. Moscow, Rech’ Publ., 2003. 348 p.

Published
2018-12-21
Section
Psychological Sciences