PROBLEMS AND OPPORTUNITIES OF PJSC “SBERBANK” ACTIVITY IN THE STOCK MARKET
Keywords:stock market, commercial bank, PJSC “Sberbank”, stock market professional participants, investment activity, investment portfolio
The activity of commercial banks in the stock market is one of the most promising areas for the development of the banking sector. The return on investments in the investment portfolio and on the provision of intermediary services in the stock market forms a significant part of the bank profit, which determines the importance of the research. The object of the study is PJSC “Sberbank”, one of the systemically important commercial banks whose assets comprise more than 30% of the assets of the entire Russian banking system. The paper presents the conclusions based on the analysis of the activity of “Sberbank” in two forms of participation in the stock market – as an investor and as a professional participant. Particular attention is paid to the broker activity of the bank in the stock market. The study has revealed that PJSC “Sberbank”, as an investor, prefers less profitable financial instruments with low risks, such as sub-federal and corporate bonds, which helps maintain bank liquidity. As a professional participant in the stock market, PJSC “Sberbank” holds a leading position in the number of clients in the sector of brokerage services. Based on the results of the study, the following main problems of the bank in the stock market are specified: low investment activity of the bank and the disloyal policy of brokerage services for its active customers. To improve the activity, it is recommended to develop IT-technologies through the creation of unique software products.
Zakaryan I. Tsennye bumagi – eto pochti prosto [Securities it is almost simple]. Moscow, Omega-L Publ., 2017. 280 p.
Velieva I., Grishina O. Become a market. Ekspert, 2007, no. 17, pp. 84–88.
Mirkin Ya.M., Zhukova T.V. The Role of Commercial Banks in Russian Financial Market (analytical study). Vestnik Finansovoy akademii, 2010, no. 6, pp. 22–27.
Kopchenko Yu.E. Banking infrastructure: models for organizing interaction with banks. Izvestiya Rossiyskogo ekonomicheskogo universiteta im. G.V. Plekhanova, 2015, no. 4, pp. 274–286.
Valentseva N.I., Pomorina M.A. Modernization of the business models of the activities of certain groups of Russian commercial banks. Vestnik Finansovogo universiteta, 2016, vol. 20, no. 6, pp. 108–119.
Bondarenko N.A., Lyakh A.P. Investment attractiveness of regions and its components. Uchenye zametki TOGU, 2015, vol. 6, no. 4, pp. 753–757.
Rodin D.Ya., Yudina L.V. Modern problems of the Russian banking sector in the securities market. Vektor ekonomiki, 2019, no. 6, pp. 128–139.
Semernina Yu.V., Baybekov I.R. Determination of the role and place of the commercial bank in the securities market. Finansovaya analitika: problemy i resheniya, 2013, no. 19, pp. 35–44.
Giblova N.M. State regulation of investment activities of commercial banks at the stock market: incentives and limitations. Bankovskoe pravo, 2015, no. 2, pp. 56–63.
Tavasiev A.M. State banks and state-owned banks are necessary. Bankovskoe delo, 2016, no. 12, pp. 42–45.
Kostina Yu.A., Anikin A.V. Effectiveness evaluation of the debt securities investment portfolio of Sberbank of Russia. Nauchno-metodicheskiy elektronnyy zhurnal Kontsept, 2019, no. 3, pp. 148–153.
Gromova M.A., Popova E.E. Analysis of public joint-stock company “Sberbank of Russia” activities in the securities market. Izvestiya institute system upravleniya SGEU, 2017, no. 1, pp. 189–195.
Gavrilova E.N. The ways to improve financial conditions of “Sberbank”. Aktualnye voprosy sovremennoy ekonomiki, 2019, no. 4, pp. 547–554.
Frost S. Nastolnaya kniga bankovskogo analitika: dengi, riski i professionalnye priemy [The book of bank analyst: money, risk and professional methods]. Dnepropetrovsk, Balans Biznes Buks Publ., 2006. 627 p.
Panova G.S., Kishmariya I.L. Principles of responsible investing in the Russian banks. Bankovskie uslugi, 2020, no. 4, pp. 2–10.
Usoskin V.M. Sovremennyy kommercheskiy bank: upravlenie i operatsii [Modern commercial bank: management and operations]. Moscow, Lenand Publ., 2014. 328 p.
Frolova K.A., Davydova A.A. The position of banks in the securities market. Innovatsii i investitsii, 2019, no. 12, pp. 171–174.
Yakunina A.V., Semernina Yu.V. On the classification of bonds. Finansy i kredit, 2012, no. 48, pp. 2–12.
Baybekov I.R. Investment strategies of commercial banks in the bond market. Finansovaya analitika: problemy i resheniya, 2013, no. 37, pp. 31–38.
Imankulova B.B., Kulmanova Zh. Investment policy and investment banking. Ekonomika i effektivnost organizatsii proizvodstva, 2015, no. 22, pp. 7–10.